YOUR DIGITAL NEXUS

What it is and why it’s important to your company?

Your digital nexus is simply your company’s digital ecosystem. We believe a website that is well designed, has informative content and performs well on all devices should be the heart for all of your digital marketing initiatives. All your email outreach, social media, press releases/blogs, digital collateral, all stem from your website and each need to represent your brand and consistent messaging. These together will allow your digital ecosystem to flourish and have the greatest impact on attracting new customers.

Web Design

Website’s today have become a ‘Digital Nexus’ that allows potential customers, investors and partners to find, view and interact with your brand. The majority of users start their search online and it’s imperative your website represent your brand well, but also can be found. Websites need to be visual, informative and user-friendly on all device. When it comes to developing your online presence, we never lose sight of what your website should be doing. We take the time to understand your business, your properties and your customers. We review your competitors’ websites to learn exactly what you’re up against and then make sure that your website stands above them. Our developers and tech-savvy staff will incorporate the latest trends and mechanisms for generating more online leads and blend it seamlessly with well-organized content, a magnificent layout, easy navigation, and turnkey social media integration. Together, we’ll design you a website that search engines will love—and you will, too.

Social Media

Social media has become an inescapable part of marketing commercial real estate today. Why? Because the more content shared about your property or project the wider range of potential prospects, and the higher ranking your website will receive in major search engines. We’ll help you develop a social media strategy that establishes your brand across a powerful swath of channel outlets. We’ll show you how to grow relationships with targeted social content, plus we’ll provide in-depth marketing and performance analytics of your social media reach. Whether Twitter, LinkedIn, Facebook, or others, we’ll ensure your business’s voice comes through loud and clear. Social opens up dialogues in new channels and demographic, that is crucial for now and beyond.

E-Mail Marketing

Email continues to provide the most direct line of communication for conversion from information to sales … which is why we have no intention of giving it up any time soon. At EyeOn, we understand how to create professional, relevant email content that strengthens relationships through effective subject-line writing, distinctive voice, and specific content to your prospects. We measure all the analytics; opens, click-through, and conversion rates for our email campaigns to ensure success and to adjust strategies as needed. Email still remains the ideal platform to stand out and be successful in the commercial real estate marketplace. Email is an important part of your digital marketing strategy and the most cost effective way to reach your audience.

Market Strategy

At the heart of any successful business strategy is a great marketing strategy. We’ll help you grow your business and strengthen your brand awareness by providing you with a research-driven plan that focuses on the right mix of products or services to maximize your profit potential. Our team will listen closely to your goals and outline the entire process of developing and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. At every step of the way, we’ll be your marketing partner down the hall, helping you achieve your objectives with a multi-faceted, realistic, and consistently implemented approach.

Mobile Targeting

With customers busier than ever, Digital Marketing has emerged as a powerful way to connect with audiences right where they are the most engaged: On their mobile devices. EyeOn offers a variety of services that allow businesses and associations to make these highly targeted connections while building a rich new database to better understand and inform their customers. From location-based services that enable real-time physical retail/service opportunities to over-the-air instant digital product and content delivery, we’ll work with you as a direct partner or behind the scenes to leverage your current marketing efforts and make your mobile experience as impactful as possible.

Outreach Marketing

The adage “If you build it, they will come” is not true. Once your website is out there for the world to see, you must take the necessary steps to let the world know it exists. EyeOn can support your on-going efforts to attract potential customers and investors by connecting with them through a multitude of channels including email, press releases, blogging, and social media. And pursuing industry online publications, influencers, and analysts that can produce effective press coverage.

Work Smart, Work Hard

WE WORK SMART by maximizing cost-effective solutions, using the best talent, and leveraging the right technology. WE WORK HARD by managing time effectively and following your strategic plan every step of the way.